M.A.G.I.C. stands for Multipurpose, Assisted, Generational, Innovative Cutlery. M.A.G.I.C. refers to the dual patented, revolutionary assisted opening mechanism that is an integral part of this series of knives. You will find that the M.A.G.I.C. assisted opening mechanism is the easiest, single handed opening system you have ever used. Once you have used it, you will know that it's M.A.G.I.C.